Startup Branding Hindsight

Tim Ferris & Kevin Rose(2 people of many I want to interview) recently put out an experimental video discussing how they chose names for their start-up projects and their experience with angel investors. It’s an interesting discussion that may or may not be too important to you. Still, it’s something to watch while you eat lunch.

Tim and Kevin from Glenn McElhose on Vimeo.

Seems interesting how the web has become so saturated with ideas since they began with their own start-ups. I suppose ideas have always virally replicated, but I think the impact is much more visible on the web, especially when you look at domain squatters.

What do you think?

Now just to get in touch with these guys and see if I can get some more insight out of them from their own entrepreneurial attempts.

The Value of a Team

I am self-employed, but does that mean I am perfect and complete on my own? Is “me” all I need?

This has come up often lately as I plan on how to achieve my goals. It’s obvious now that I can reach my goals way faster by working with others that have similar goals.

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Connected: It’s Who Knows YOU

Perhaps this is nothing profound, but the old saying “It’s not what you know, it’s who you know” needs to be revised.

In a world that is so well connected, almost to its demise, it’s no longer who you know, it’s who knows you.

How many people reading this know Linus Torvalds, Bill Gates, Barrack Obama and so on. All of these personas are influential in their field. Thanks to the Internet and various portals within it, we know quite a bit about them, even on a personal level. But who cares who you know. It means nothing.

Do you want to get your ideas out there? Do you want to be criticized? Do you want to have an audience that cares about what you have to say? It doesn’t matter how much you want those things. What matters is that people know you.

The Question

How do you get someone to know you?

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